August 14, 2012 Leave a comment
Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT!
Crush It by Gary Vaynerchuk is short, 140 pages or so, but that short form is consistent with his direct approach. It starts by outlining the importance of passion and Gary’s three rules for success in business and life: Love your family, Work super hard, Live your passion.
“Passion is everything.”
From there he shares his “hard working immigrant makes good” story of coming to the U.S. as a child from Belarus and numerous examples of how “hustle” and business savvy have been a part of his DNA from neighborhood lemonade stands to building up his father’s liquor store business from 4 to 50 million to creating another new business of his own, Vayner Media.
“It’s never a bad time to start a business unless you’re starting a mediocre business.”
The essence of this book is to find out what you’re really passionate about. Work your ass off, communicating that passion using whatever media format and channels are the work best for you and the audience you’re trying to reach. The passion will show through in the content you create, the connections and community you build and the legacy ,more important than short term financial gain, you leave from building the business.
“Story telling is by far the most underrated skill in business.”
Along with advice on creating content, choosing the right platform, being authentic, finding like-minded participants on the social web and social media marketing advice, he offers several ideas on monetization (some of which I’ll be implementing now), the value of patience and being adaptable.
“Be patient. In time, if you continue to hustle, you’ll grow your presence and improve your skills to the point where the fish – really, really big fish, will be jumping straight into your hands.”
Vaynerchuck admits his own contradictions, like do what your passion tells you no matter what, but also be adaptable in how you execute on your passion. He also makes a few comments that fly in the face of marketing (social or otherwise) key principles, like don’t pay much attention to analytics, but go with your gut.
“Anything is better than zero.”
Despite contradictions and rare advice that would make most marketers cringe, there’s no mistaking the success Vaynerchuck has achieved following “The Best Marketing Plan Ever” which he shares in the latter part of the book. He even goes so far as to offer a checklist and several business ideas he says he doesn’t have time to go after himself, so go for it.
“Legacy is greater than currency.”
For those looking for step by step instructions on how to develop a social media strategy and the specific tools to execute, this book has some of that, but it’s more about inspiration than “how to”. To get anything out of a workshop or testing social tools yourself, you need to be inspired first anyway.
“Crush It” is an excellent book offering personal stories that illustrate the importance of passion, patience, hustle and the value of doing what you need to do to be happy. Success takes hard work and this book does a great job of showing anyone the framework for making what really makes them passionate and turn it into an online business.
In this book you will master the following
Learn: Why social media has evened the playing field, destroying the “gate-keepers” who had previously dictated the distribution of content.
Learn: How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand.
Learn: Why storytelling is the most important business concept in the current marketplace.
Learn: How you can build an online business around your passion without quitting your day job.
Learn: Why Twitter and Facebook are just tools and not a social media strategy.
Learn: How to take advantage of the half-billion dollars in advertising that are moving to the internet.
Learn: Why transparency and being true to yourself are now winning marketing formulas.
Learn: How to build and maintain an online community around your passion and brand.
Learn: Strategies for turning attention into money.
Learn: Why the legacy element of the internet era is so underrated.
To purchase this amazing book click here, and start CRUSHING it today
Please let me know what you think about this book, by leaving a comment.